Amber HorsburghAre You an Emerging Artist? Here’s What to Ask Before Hiring a PublicistHiring a music publicist is a daunting investment. Especially when self-funding.Apr 24, 2023Apr 24, 2023
Amber HorsburghWhich social channel is right for your music?Social media is a part of the job of being an artist. Since we’re all at home, the internet is the primary connection point between…Mar 1, 20215Mar 1, 20215
Amber HorsburghHow to brand my bandA guide for independent artists on where to start branding their music projectJan 31, 2021Jan 31, 2021
Amber HorsburghJunglepussy’s Spotify through the eyes of a marketerBest practices for utilizing Spotify as a branding & communications toolNov 3, 20204Nov 3, 20204
Amber HorsburghLive In LockdownThe good, the bad, and ugly of music livestreamingJun 30, 20202Jun 30, 20202
Amber Horsburgh23 Metrics that matterMeasurement for artist marketing campaignsFeb 25, 20205Feb 25, 20205
Amber HorsburghWhat 2019 album releases can teach us about 2020 planningI write about music strategy via my fortnightly newsletter, Deep Cuts, Subscribe.Feb 3, 20202Feb 3, 20202
Amber HorsburghTurning Artists into IconsHow creative direction transforms and prolongs music careersNov 12, 20191Nov 12, 20191
Amber HorsburghHow to spend $100,000 to break an artist…and how to do it for a fraction of the cost.Oct 23, 20196Oct 23, 20196
Amber HorsburghMore Than Music VideosDeveloping a ‘More Pls’ YouTube content strategy for artistsJun 4, 20194Jun 4, 20194