Amber HorsburghAre You an Emerging Artist? Here’s What to Ask Before Hiring a PublicistHiring a music publicist is a daunting investment. Especially when self-funding.5 min read·Apr 24, 2023----
Amber HorsburghWhich social channel is right for your music?Social media is a part of the job of being an artist. Since we’re all at home, the internet is the primary connection point between…3 min read·Mar 1, 2021--5--5
Amber HorsburghHow to brand my bandA guide for independent artists on where to start branding their music project7 min read·Jan 31, 2021----
Amber HorsburghJunglepussy’s Spotify through the eyes of a marketerBest practices for utilizing Spotify as a branding & communications tool7 min read·Nov 3, 2020--4--4
Amber HorsburghLive In LockdownThe good, the bad, and ugly of music livestreaming4 min read·Jun 30, 2020--2--2
Amber Horsburgh23 Metrics that matterMeasurement for artist marketing campaigns10 min read·Feb 25, 2020--5--5
Amber HorsburghWhat 2019 album releases can teach us about 2020 planningI write about music strategy via my fortnightly newsletter, Deep Cuts, Subscribe.8 min read·Feb 3, 2020--2--2
Amber HorsburghTurning Artists into IconsHow creative direction transforms and prolongs music careers5 min read·Nov 12, 2019--1--1
Amber HorsburghHow to spend $100,000 to break an artist…and how to do it for a fraction of the cost.3 min read·Oct 23, 2019--6--6
Amber HorsburghMore Than Music VideosDeveloping a ‘More Pls’ YouTube content strategy for artists5 min read·Jun 4, 2019--4--4