A guide for independent artists on where to start branding their music project — I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. The pandemic is changing the way we listen to music. “Lean back” tracks (music considered as background soundtracks to the consumers’ lives rather than music played with intent) are emerging as streaming…

Best practices for optimizing Spotify for branding & communications — I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. This is a look at an artist’s Spotify profile through the eyes of a music marketer. Hopefully, this gives you: Tips for optimizing your own Spotify page for improvements in branding, comms…

The good, the bad, and ugly of music livestreaming — I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. Quarantine concerts are playing an interesting role in keeping public arts alive while life is on lockdown. When the lockdowns started artists and celebs started live-streaming as a way of staying connected…

23 KPIs for record marketing — I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. When you start a record campaign, your label lays out Key Performance Indicators (KPI) to evaluate a campaign’s success or failure, which govern whether your project continues to be funded or phased…

I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. Some catch-phrases often thrown around the room in label marketing meetings… “It’s a summery record, so it needs to be released in summer” — a&r person “nope, terrible idea to release a…

How creative direction transforms and prolongs music careers — I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. Creative directors take the audible message of the song and create imagery that conveys the emotion and message of the song. In music, where budgets are generally strapped but ambition runs…

Developing a ‘More Pls’ YouTube content strategy for artists — I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. As a music marketing consultant, I spend a good chunk of my day working with artists and their teams to figure out how to make their music stick. The trend right now…

Not a 50 Cent reference. — I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co. When I start working with a new artist client the very first meeting I do is a discovery session where I to get up to speed on their brand and understand how…