Social media is a part of the job of being an artist. Since we’re all at home, the internet is the primary connection point between artists and their fans — and social media is the intermediary.
This can be powerful for audience growth however, it’s taxing on the artist.
If you’re just one person it doesn’t seem like there’s enough hours in the day to be an artist and entertainer on social media. If you’re working in the studio all day then turning around to make a bunch of memes is not how most think about decompressing.
Unfortunately, social media…
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The pandemic is changing the way we listen to music.
“Lean back” tracks (music considered as background soundtracks to the consumers’ lives rather than music played with intent) are emerging as streaming winners. Genres like classical and lo-fi are having a moment due to increased consumer demand for music fitting to the home. …
I write about music strategy via my fortnightly newsletter, Deep Cuts, [Subscribe] Plus teach release strategy via The School of Deep Cuts. Join to learn how to build release plans that scale audience & revenue.
This is a look at an artist’s Spotify profile through the eyes of a music marketer.
Hopefully, this gives you:
It’s short and practical.
Junglepussy is an American rapper and actress from NYC. She released her 4th LP, JP4 on October 23rd, 2020.
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I write about music strategy via my fortnightly newsletter, Deep Cuts, [Subscribe] Plus teach release strategy via The School of Deep Cuts. Join to learn how to build release plans that scale audience & revenue.
Quarantine concerts are playing an interesting role in keeping public arts alive while life is on lockdown. When the lockdowns started artists and celebs started live-streaming as a way of staying connected and lifting people’s spirits. Some more successful than others.
At this point, every concert is canceled through at least 2020 placing pressure on artists to make more of their business digital, live-streams included.
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I write about music strategy via my fortnightly newsletter, Deep Cuts, [Subscribe] Plus teach release strategy via The School of Deep Cuts.
When you start a record campaign, your label lays out Key Performance Indicators (KPI) to evaluate a campaign’s success or failure, which govern whether your project continues to be funded or phased out.
Streaming and social platforms allow us to see the real time impact of marketing efforts via a wall of metrics that when pieced together tell a story. However, few artists know which metrics are the right metrics. …
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Some catch-phrases often thrown around the room in label marketing meetings…
“It’s a summery record, so it needs to be released in summer” — a&r person
“nope, terrible idea to release a record early March or April because SXSW and Coachella, there’s just too much noise” — marketing director
“Basically everyone starts checking out by November so don’t release then or December because there’ll be no-one here to fix your stuff should anything go wrong” — project manager
These broad claims bear truth but I wondered, just how…
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Creative directors take the audible message of the song and create imagery that conveys the emotion and message of the song. In music, where budgets are generally strapped but ambition runs high, they are the ones that deal with these constraints to bring the artist’s vision to life. At the very base level, they should be able to define the artist and music’s look and feel — which contextualizes the songs and draws listeners to the music. …
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Two conversations I keep having as a music marketing consultant:
When thinking about marketing a record, the first place I start is with the overall budget. It’s your greatest predictor of marketing activities and provides the following:
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As a music marketing consultant, I spend a good chunk of my day working with artists and their teams to figure out how to make their music stick. The trend right now is to market at the distribution level — give content away to Apple or Spotify in hopes of playlisting, follow closely the best practices prescribed by Amazon or Pandora for support, work with SoundCloud on something creative etc.
While that’s all important stuff, the platform that’s most underleveraged and misunderstood by labels and artists is YouTube…
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When I start working with a new artist client the very first meeting I do is a discovery session where I to get up to speed on their brand and understand how I can help as a music marketing consultant.
This article is part 21 of my go-to questions I ask the artist before the album campaign and part my process for what I’m trying to uncover at each stage of the interview. …
Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts http://bit.ly/2yphFYx