Amber Horsburgh – Medium

Amber Horsburgh

Amber Horsburgh

Are You an Emerging Artist? Here’s What to Ask Before Hiring a Publicist

Hiring a music publicist is a daunting investment. Especially when self-funding.

5 min readApr 24, 2023

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Are You an Emerging Artist? Here’s What to Ask Before Hiring a Publicist

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Amber Horsburgh

Which social channel is right for your music?

Social media is a part of the job of being an artist. Since we’re all at home, the internet is the primary connection point between…

3 min readMar 1, 2021

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Which social channel is right for your music?

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Amber Horsburgh

How to brand my band

A guide for independent artists on where to start branding their music project

7 min readJan 31, 2021

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Amber Horsburgh

Junglepussy’s Spotify through the eyes of a marketer

Best practices for utilizing Spotify as a branding & communications tool

7 min readNov 3, 2020

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Junglepussy’s Spotify through the eyes of a marketer

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Amber Horsburgh

Live In Lockdown

The good, the bad, and ugly of music livestreaming

4 min readJun 30, 2020

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Live In Lockdown

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Amber Horsburgh

23 Metrics that matter

Measurement for artist marketing campaigns

10 min readFeb 25, 2020

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23 Metrics that matter

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Amber Horsburgh

What 2019 album releases can teach us about 2020 planning

I write about music strategy via my fortnightly newsletter, Deep Cuts, Subscribe.

8 min readFeb 3, 2020

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What 2019 album releases can teach us about 2020 planning

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Amber Horsburgh

Turning Artists into Icons

How creative direction transforms and prolongs music careers

5 min readNov 12, 2019

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Turning Artists into Icons

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Amber Horsburgh

How to spend $100,000 to break an artist

…and how to do it for a fraction of the cost.

3 min readOct 23, 2019

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How to spend $100,000 to break an artist

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Amber Horsburgh

More Than Music Videos

Developing a ‘More Pls’ YouTube content strategy for artists

5 min readJun 4, 2019

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More Than Music Videos

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Amber Horsburgh

Amber Horsburgh

Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts http://bit.ly/2yphFYx

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