Are You an Emerging Artist? Here’s What to Ask Before Hiring a PublicistHiring a music publicist is a daunting investment. Especially when self-funding.Apr 24, 2023Apr 24, 2023
Which social channel is right for your music?Social media is a part of the job of being an artist. Since we’re all at home, the internet is the primary connection point between…Mar 1, 2021A response icon5Mar 1, 2021A response icon5
How to brand my bandA guide for independent artists on where to start branding their music projectJan 31, 2021Jan 31, 2021
Junglepussy’s Spotify through the eyes of a marketerBest practices for utilizing Spotify as a branding & communications toolNov 3, 2020A response icon4Nov 3, 2020A response icon4
Live In LockdownThe good, the bad, and ugly of music livestreamingJun 30, 2020A response icon2Jun 30, 2020A response icon2
23 Metrics that matterMeasurement for artist marketing campaignsFeb 25, 2020A response icon5Feb 25, 2020A response icon5
What 2019 album releases can teach us about 2020 planningI write about music strategy via my fortnightly newsletter, Deep Cuts, Subscribe.Feb 3, 2020A response icon2Feb 3, 2020A response icon2
Turning Artists into IconsHow creative direction transforms and prolongs music careersNov 12, 2019A response icon1Nov 12, 2019A response icon1
How to spend $100,000 to break an artist…and how to do it for a fraction of the cost.Oct 23, 2019A response icon6Oct 23, 2019A response icon6
More Than Music VideosDeveloping a ‘More Pls’ YouTube content strategy for artistsJun 4, 2019A response icon4Jun 4, 2019A response icon4