Amber Horsburgh – Medium

Amber Horsburgh

Are You an Emerging Artist? Here’s What to Ask Before Hiring a Publicist

Hiring a music publicist is a daunting investment. Especially when self-funding.

Apr 24, 2023

Are You an Emerging Artist? Here’s What to Ask Before Hiring a Publicist

Apr 24, 2023

Which social channel is right for your music?

Social media is a part of the job of being an artist. Since we’re all at home, the internet is the primary connection point between…

Mar 1, 2021

Which social channel is right for your music?

Mar 1, 2021

How to brand my band

A guide for independent artists on where to start branding their music project

Jan 31, 2021

Jan 31, 2021

Junglepussy’s Spotify through the eyes of a marketer

Best practices for utilizing Spotify as a branding & communications tool

Nov 3, 2020

Junglepussy’s Spotify through the eyes of a marketer

Nov 3, 2020

Live In Lockdown

The good, the bad, and ugly of music livestreaming

Jun 30, 2020

Live In Lockdown

Jun 30, 2020

23 Metrics that matter

Measurement for artist marketing campaigns

Feb 25, 2020

23 Metrics that matter

Feb 25, 2020

What 2019 album releases can teach us about 2020 planning

I write about music strategy via my fortnightly newsletter, Deep Cuts, Subscribe.

Feb 3, 2020

What 2019 album releases can teach us about 2020 planning

Feb 3, 2020

Turning Artists into Icons

How creative direction transforms and prolongs music careers

Nov 12, 2019

Turning Artists into Icons

Nov 12, 2019

How to spend $100,000 to break an artist

…and how to do it for a fraction of the cost.

Oct 23, 2019

How to spend $100,000 to break an artist

Oct 23, 2019

More Than Music Videos

Developing a ‘More Pls’ YouTube content strategy for artists

Jun 4, 2019

More Than Music Videos

Jun 4, 2019

Amber Horsburgh

Amber Horsburgh

Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts http://bit.ly/2yphFYx

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