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Absolutely. We definitely need to experiment especially when platforms change, both product and influence. But, I find success in audience building and engagement on socials happens when there's a focus on a core content channel. It's just too much work otherwise for one person to manage that AND being an artist.

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Amber Horsburgh
Amber Horsburgh

Written by Amber Horsburgh

Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts http://bit.ly/2yphFYx

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