Music Marketers’ DNA

Analyzing the 6 key traits of the strongest in the business

I write about music marketing via my weekly newsletter, Deep Cuts [Subscribe]. Get daily tips on Instagram @deepcuts.co.

Sometimes being a label marketer means being the first line of defense for everything in a campaign.

Record not on the radio? You’re providing the story. Video went over budget? Figure it out. Tour not selling? Quick! Build a social campaign.

Label marketer: jack of all trades, master of none.

To get clarity, I interviewed 12 of the strongest managers and label marketers in the business. We identified 6 key areas of focus that separate the legends from the rest.

If you’re sitting in a marketing role wondering how to make the biggest impact for your artists get amongst this deck. In doubling down on these 6 areas and stripping back the rest, you’ll become your artist’s best ally.

6 key areas of a music marketer’s focus

If you know any of these smart folks, give them a high five for their sage advice.

Arielle Rubin, Director Digital Strategy @ 7S Management (Tennis, Nathaniel Rateliff & The Night Sweats, John Denver)

Ben Persky, Manager @ Mixed Management (RL Grime, Bauuer, Shlohmo, Tobias Jesso Jr)

Evet Jean, Manager @ Opulent AM (Nick Murphy/Chet Faker,
Marcus Marr, Cleopold, Annie Bass & Ara Koufax)

Francesca Riva, Manager @ ie:music (Winterbourne)

Hunter Giles, Owner @ Infinite Best + Infinite Aggregate

Jim McKinnon, Manager @ teamtrick (Mallrat, Allday)

Matt Sadie, Manager @ C3 (Phoenix, My Bloody Valentine, Lindsey Buckingham)

Max Weinberg, Head of Marketing @ Geffen Records

Mona Dehghan, Sr. Director Marketing & Project Management @ MUTE

Will Tompsett, Head of Marketing @ 4AD (The National, Deerhunter, The Breeders, Methyl Ethel, U.S. Girls)

Here’s the link to the deck so you can save to your drive.