Music Marketers’ DNA
I write about music strategy via my fortnightly newsletter, Deep Cuts. Subscribe here: http://bit.ly/2yphFYx
Sometimes being a label marketer means being the first line of defense for everything in a campaign.
Record not on the radio? You’re providing the story. Video went over budget? Figure it out. Tour not selling? Quick! Build a social campaign.
Label marketer: jack of all trades, master of none.
To get clarity, I interviewed 12 of the strongest managers and label marketers in the business. We identified 6 key areas of focus that separate the legends from the rest.
If you’re sitting in a marketing role wondering how to make the biggest impact for your artists get amongst this deck. In doubling down on these 6 areas and stripping back the rest, you’ll become your artist’s best ally.
6 key areas of a music marketer’s focus
If you know any of these smart folks, give them a high five for their sage advice.
Arielle Rubin, Director Digital Strategy @ 7S Management (Tennis, Nathaniel Rateliff & The Night Sweats, John Denver)
Ben Persky, Manager @ Mixed Management (RL Grime, Bauuer, Shlohmo, Tobias Jesso Jr)
Evet Jean, Manager @ Opulent AM (Nick Murphy/Chet Faker,
Marcus Marr, Cleopold, Annie Bass & Ara Koufax)
Francesca Riva, Manager @ ie:music (Winterbourne)
Hunter Giles, Owner @ Infinite Best + Infinite Aggregate
Jim McKinnon, Manager @ teamtrick (Mallrat, Allday)
Matt Sadie, Manager @ C3 (Phoenix, My Bloody Valentine, Lindsey Buckingham)
Max Weinberg, Head of Marketing @ Geffen Records
Mona Dehghan, Sr. Director Marketing & Project Management @ MUTE
Will Tompsett, Head of Marketing @ 4AD (The National, Deerhunter, The Breeders, Methyl Ethel, U.S. Girls)
Here’s the link to the deck so you can save to your drive.