RIP Facebook: How musicians can thrive in 2018

Marketers are freaking out about Zuckerberg’s update. So how can you maintain a successful Facebook strategy after the algorithm is destroyed?

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1. Prioritize comments over shares

2. Rejig the media spend. Skill up in paid social

3. Treat official music videos and Facebook videos separately

4. Create a loyalty club to distribute information

5. Encourage followers to change preferences

Written by

Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts http://bit.ly/2yphFYx

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