RIP Facebook: How musicians can thrive in 2018

Marketers are freaking out about Zuckerberg’s update. So how can you maintain a successful Facebook strategy after the algorithm is destroyed?

1. Prioritize comments over shares

2. Rejig the media spend. Skill up in paid social

3. Treat official music videos and Facebook videos separately

4. Create a loyalty club to distribute information

5. Encourage followers to change preferences

Music marketing consultant. Downtown Records & Big Spaceship alumni. Writes about music, strategy and feels at Deep Cuts